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by brd
2248 days ago
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I've been talking to as many companies as I can during all of this. The surge is not evenly distributed but a lot of companies are seeing surprising upticks in online traffic and sales. The big question though is how long will this last? I think the general population has not yet appreciated the possible severity of the ensuing economic downturn. A lot of trade publications are already starting to sound the alarms on how ugly this could get. A return to 2008 era aggressive discounting is likely going to happen. Retail partners may be crippled by the quarantine. A lot of brands are going to be assailed from many directions simultaneously, it's going to hurt. |
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My fear as well. The swiftness and ferocity of this downturn is like nothing ever, AFAIK. 22 million out of work in 4 weeks. Many are unlikely to get their jobs back. So while certain companies are seeing upticks due to logistics of the lockdown, I don't think it's safe to assume it would continue long after SIP ends.