[rajeshamara]

Before I answer what would I get in your search engine, that I won't get in Google (assuming I don't care if Google tracks everything i do). All I look in a search engine is am I getting the results for the things I am looking for. I don't see any difference in results between Bing and Google. But I still use Google. I felt some how I like the results on Google (the way they present). Not sure why I don't like the way Bing presents.

[chris_f]

Privacy is a big motivation, but to your point, not for most people.

The core benefit is it attempts to pull in the best results from different vertical search source based on search query intent.

Real world example, I play the guitar and search online for guitar tabs (music notation) all the time. I like a website called Songsterr for that, and historically I would search Google for "Songsterr" and then search that website.

Based on my site's model, when someone searches for "{song name/band} tab", it knows to hit the Songsterr API and also display those results directly on the SERP. Same goes for other niche topics, like hiking trails or podcasts.

Right now there are about 30 of these curated data sources for different topics integrated, but I have a list of hundreds of them to add.

The idea is that long term, there will be niche data sources that provide more relevant results for targeted topics.

[chris_f]

I agree with you completely. I think Bing is pretty good, but using Google just makes me "feel" comfortable that I am getting the right search results. It's kind of crazy. I just have confidence in it.