I work in logistics building a transportation management system. Our unsolvable question is not technical - how do you get trucking companies to use technology? It is more unsolvable than the 7 Bridges of Koningsberg.
You show them that they can make more money by using technology. Out of several thousand trucking companies, a few will try it. If it pays off for them, then some more will try it.
And, really, if it doesn't pay off for the few that try it, why should the rest use it?
And, really, if it doesn't pay off for the few that try it, why should the rest use it?