[_curious_]

"This is where the industry is going anyway."

Just because a company offers a product that does something new and different does not equate to where the industry is truly going (as much as founders/CEOs may wish otherwise).

It's more about where the customer/consumers are going...yes you can lead them to an extent, but on that note are products like Tonal actually selling and if so, what clip and density?

I would ask for evidence of adoption of something (beyond just the mere fact it exists) to support the "where the market is going" type of thinking...