[KeepTalking]

For me, the aspiration to own a GoPro was to capture footage in wet / water conditions. With an iP68 rating for the iPhone to makes sense for light use-cases, an iPhone is sufficient for me.

1. I think the underlying problem has been the lack of innovation from GoPro. I find that while the number of cameras in our daily life has increased, the use-case for something like a GoPro is marginal at best. Apple and other vendors have done an excellent job of improving camera technology on the iphone11 that today, I no longer carry a GoPro or even an SLR camera on holidays.

2. Another amazing shenanigan from GoPro was their accessories business. When I got my only go-pro in 2014, it required me to spend another $200-300 on some really basic accessories like an LCD screen. It just felt like the company added barriers that stopped you from actually using the product.

2a. Minor nitpick - Their packaging in 2015 was a piece of work. It took me forever to get it unpacked and even get hold of the device.

3. Mgmt focus - I live in San Mateo and the stink of constant GoPro layoffs made it an undesirable company to even consider working for. The people I knew that worked there all quickly bailed and went to work for Google or Apple. It also didn't help that I only remembered about my GoPro when I saw Mr Woodman show-up on Shark-Tank. I just felt he didn't focus on a struggling company and wanted to find other things to do.

[MivLives]

1. They have added some newer models that are interesting, like the 360 one they just released that actually has a screen which I guess is also 2.

They're priced way out of the budget of idle curiosity for me though. Sure 500 dollars isn't a lot for a camera, but it's way out of the range for something I"m going to goof around with.