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by graeme 2262 days ago
This is a facile take. Here’s another corporate site:

https://www.scotiabank.com/ca/en/about.html

This is for shareholders etc. Suppose you give that page + the berkshire page to a group of shareholders. I’d bet they can find what they need faster on berkshire’s site. And it loads damned fast. Scotia’s is bloated.

Moreover, Berkshire shareholders are wealthy. Berkshire has a large portfolio, but Geico is the one product pretty much all of them need (car insurance). There’s a highly visible geico add with a clear call to action right on the home page. That’s no accident (Buffett also mentions it constantly at shareholder meetings and in his popular letters)

I genuinely think the Berkshire site is better suited for its purpose than 95% of corporate relations pages.