[snowwrestler]

Craiglist absolutely gets praised because they have been so successful with that design. There are plenty of websites that looked like Craigslist but were not as successful, and you won't see them in thought leadership blog posts in 2020.

Also, Craiglist has evolved their site quite a bit and at this point their "design" is no longer a matter of simplicity, but essentially a visual aesthetic that they maintain as a matter of branding and culture, kind of like Amazon giving people door-desks long after it became cheaper for them to just buy regular office furniture in bulk.

[Cthulhu_]

Plus, Craigslist couldn't just change their design to something "modern", it'd put people off - people don't like change. Or, people don't like sudden change.

It reminds me of a national adverts website over here, Marktplaats; it used to be a very 90's, table-driven lists of links kind of deal with a fugly brown background. But it took off nevertheless, and became a major business that was eventually taken over by Ebay (in 2004). It's very slowly changed its front-end to a more modern facing one. But they made sure to do it slowly. Evolution rather than revolution.

[ntsplnkv2]

Seems like this is more of an argument against over-investing in UI.

Just seems like circular logic.