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by martin_bech
2266 days ago
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Both are actually correct. The point of beeing ineffectice is price.. add pricing is so high for most searches/placements that it will cost you 100usd in adds to sell a product with 80usd in margin. Companies will then rationalise this, with an assumption that the “lifetime” value of the customer is > 100usd, or you are paying to gain marketshare etc etc. |
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