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by ac29
2266 days ago
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No, because no one who wants to keep their job would say that. But take a large advertiser like a Coca-Cola or Procter Gamble - they might run many thousands of ad campaigns a week across all sorts of venues. Their revenue is largely at retail, so there is no way to track directly from an ad campaign to a purchase. How do you prove the return on any given ad dollar? You cant. |
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