[scarface74]

I find podcast advertising be very effective and targeted without being scammy. I would have never heard about Backblaze, Hover (instead of GoDaddy), Warby Parker, SquareSpace, Linode, Eero, or probably SquareTrade if it weren’t for podcast ads. I’ve used or recommended all of those services.

I also find Overcast (podcast player) ads very useful and have discovered a lot of great podcasts because of it. Marco Arment creates his own ad network so he could control both the content and he wouldn’t have any mystery meat binary blob advertising SDK.

[missedthecue]

I think a lot of people proudly claim that advertising doesn't work on them because an advertisement has never compelled them to go out and buy that product immediately. What they don't realize is that that isn't the goal of marketing at all. The goal is brand association. Charlie Munger famously says that 3/4 of all advertising works on pure Pavlovian conditioning.