[anticsapp]

I do a lot of Facebook and most of my clients target CAC earnback in 7-9 months. I once was able to do arbitrage for my product and made a non-infinitely scalable positive ROI within one week with targeted Facebook ads but it was 2012. Not nowadays, the CPGs finally jumped in and the CPMs/CPCs are too competitive.

I think now the move is to go after territories that the major brands/agencies are afraid of. Tik Tok? I don't know, but I would trust doing DIY and examining the real numbers, I used to sell agency services, I'd say anything to win business. And 30% of the time we actually overdelivered on my absurd promises.