[jrobn]

YouTubers already don’t make a lot of money off Adsense. The shift is already happening with companies working with individual youtubers. An integrated ad from someone you like/trust/have a relationship with is orders of magnitude more effective than a typical YouTube ad.

Expect to YouTube to try and get a piece of this pie as well when there is a “integrated” ads apocalypse when YouTube changes its terms of service.

It’s expensive to store, process, and deliver all this video.

YouTube has been making money off advertisement to kids for years. Now that is being regulated.

[anticsapp]

I'm shocked YouTube hasn't cloned Patreon for video creators. YouTube needs a tip jar if the content creators are resorting to Patreon, and that was back when the getting was good.

[detaro]

The channel membership thing is YouTube's Patreon clone. But I don't know how far they've rolled it out yet, and it doesn't seem as flexible or popular with creators as Patreon. And the fact that it is tied to Youtube, and thus the same channel shutdown etc mechanisms, will be a big minus for many.

[detaro]

Case in point, after writing this I looked into it a bit more and it does a bunch of things I thought it didn't. Waaay to hidden and unattractive UI IMHO.

[grecy]

> YouTubers already don’t make a lot of money off Adsense

As a YouTuber myself (not big), and with a few friends who have over 1M subs, and plenty in the 100k-500k range, I can tell you that's not true.

[maceurt]

Referral/ discount codes seem a lot more effective at finding out if a specific advertisement is working and is paying off so advertisers can better purchase and configure ads. To some degree also the word sponsor has a lot better connotation than advertiser even though they are functionally almost the same thing.

[Waterluvian]

Advertising to kids. Is there any good data on this? I've been wondering if it was truly an effective revenue stream beyond all the anecdotal evidence I hear quite often.

[Jommi]

You're maybe right on the directional shift, but the adsense revenue is still an order of magnitude higher.