It is weird. I had a similar reaction. My immediate focus was on the use of the word 'normies' as opposed to the original subject of that post. I wonder if the author shot him/herself in the foot by using such language.
The project also already shot itself in the foot on arrival, due to the creator's other work. (He's one of the most prominent modern far-right philosophers/writers. Among other things, known for staunchly criticizing democracy and advocating for monarchism and authoritarianism as a better system.)