[lotides]

Sigh.

I love design. I have for a long time. I went to school for it, read countless books, attended confrences, interned, learned the theory and execution and paid my dues. I just want to help small businesses and startups have great design while being able to put food on the table for my wife and kids. I'm not asking for fame or fortune and I'm willing to work my ass off for everything I get.

Shit like this is killing me. Don't get me wrong, there is still an industry around. Corporations are still paying. What it's killing is my soul. It really bothers me to see this called 'design' because I don't believe it is. You can't tell me what you're providing is anything like what I'm providing. But it doesn't matter. The word 'design' has been diluted so much that small business can't tell the different between us. And that bothers me because I really care about the success of innovative small companies and I believe good design is an important factor. It's more than a logo — it's communication, it's the difference between you and the other guy and it's the face of your company.