[atakiel]

I think bloomberg's tictoc, in it's earlier incarnation, was doing something very similar. It seems to be now renamed, redesigned and merged with some other project.

Their version was heavily based on video. I might remember it wrong, but I think video was also their core problem. I tried it once but didn't really get it, as I hadn't used Snapchat nor Instagram.

Because Tictoc was a sort of old school, video first solution, they were missing the crucial "would you like to know more" step. You could just consume it, but not on your own terms, which kind of makes all the difference.

[hckr_news]

TikTok places far more emphasis on video and visual consumption and less of reading or text.

[atakiel]

It's a different product, with a slight difference in spelling.

Tictoc used to be a visual news feed created by Bloomsberg, aimed for millenials. It came out around the same time or just before Tiktok landed in west.