[ghaff]

I doubt SEO which, in addition to metadata and so forth, is mostly about using terminology that people search for.

A lot of people naturally ramble and there are also certainly quality magazines that go for a longer more literary style (e.g. The New Yorker) that you apparently don't care for.

The Economist, while it likes its clever turns of phrase, especially in headlines, is both well-written/edited and direct.

[rmellow]

The fact you pointed out the New Yorker makes me happy I've expressed my thoughts well.

I had exactly that example in mind.