[getlawgdon]

As a longtime Fastmail user, it's taken a long time to get to this point -- a labels beta. At this point, I'd like to see some truly unique native analytics on my storage rather than somewhat late attempts at market feature parity. I'd like to see a unique suite of management tools, like, say, an intelligent bulk unsubscriber. But sure, I'll test labels out.

[x0x0]

I also would have loved this earlier but serious question: who else, besides Google/gmail and Microsoft/Outlook, is even trying this stuff? I've periodically looked pretty hard and been unable to find anyone.

Fastmail is the clear market leader for people who don't want to use gmail or outlook, and I'm pretty excited to try their labels. I would love to see them implement answers to some of the questions the basecamp (hey) folks raised here [1], but I'm pretty confident they'll implement some of them. I also suspect that many of the things basecamp/hey want to do break interop with other email clients for editing. That is, you can read them, but not use the hey features from other clients; Fastmail may not be willing to make that trade. Super excited to see what hey do though!

Either way, building a super-reliable email service that can handle 10s of gigs of emails and hundreds of thousands of messages is not easy and Fastmail does a good job.

[1] https://hey.com/problems-with-email/