[fraserharris]

Two approaches that can fix the root cause of mis-alignment between sales & product:

1) Teach your sales team how to pitch your product roadmap, so that customers are buying into the bigger vision. When customers are bought in, they will accept that they don't get their small feature because they will gain something larger faster. Sales LOVES when this is successful because then their deal can close faster.

2) Challenge the sales team to find at least 2 other customers that need the same feature before you agree to re-prioritize your product roadmap. This creates alignment between them & your need to prioritize the most impactful features.