[fierycatnet]

Yes and no. Bernays was one of the players during WWI propaganda, specifically he was part of Committee on Public Information. If I remember correctly, Lippmann had in mind that particular time period when he wrote about manufacturing consent. A real eye opening account comes from George Creel, organizer of CPI. If you haven't read that yet, look into "How We Advertised America." It's incredible, I wrote a paper on this for my undergrad thesis. Propaganda of that time was so remarkable that you can use their copy as a classic example in advertising today.

[staticautomatic]

Sorry if this is an obtuse question, but which part of your reply is the "no" in "yes and no"?

[fierycatnet]

Well, you're right about Bernays getting too much credit. It's just at the same time he was a major player as well.

After re-reading your comment, I think we are on the same page, more or less. But Lippmann was writing about the very same work and propaganda that Bernays actively participated and "invented" during his time at CPI. Lippmann saw how it played out in 1917-1918, so he wrote about it. Bernays later wrote his book, but it wasn't journalistic work, he wrote from direct experience.