[marcelvdg]

Many companies that require simple yet flexible and powerful telephony may not have any coding skills. TellFi is offering an idiot-proof solution. Thats invaluable.

Even if you have amazing coding power on your team (or personally), it comes down to opportunity cost. As a coder, it might be pretty cool to feel that you hacked together your own phone system, but then if you want to change the routing system or welcome message or something, do you have to hack some more? And when does that end?

Maybe that time can be better spend elsewhere (i.e. improving on something that only you can do - maybe something that improves your product).

I personally think TellFi looks really cool, and the built in analytics is super cool too. If I lived in the states (they only provide US and Canadian numbers) I'd definitely give it a whirl.