[jordanlyall]

I think the bottom line is, if it's something of interest, a tweet is a small price to pay. If it's not worth it, you'll move on. The hope is that the viral growth makes up for the drop-off. We shall see.

[docgnome]

But... how do I know it's worth the "price" before I've seen it? Or am I missing something?

[jordanlyall]

If it's coming from a source you trust.

[simonw]

But I know that the "source I trust" hasn't watched the video yet, because they can't have, because they are forced to tweet about it before they have seen it.