[xattt]

I would argue for biographical format the movie takes. Rams’ design is this foundation for what now represents an aspirational aesthetic. The design is not faceless, but it aims to be invisible.

Having a glimpse of the individual and his philosophies gives insight into how he made those decisions. It also gives a sense of the forces that working against him.

At the beginning of the film, he took a question from an aspiring industrial designer about overcoming mediocrity. Rams’ response was about surrounding oneself with people who see themselves as striving to be better. Obviously, this statement is portable to beyond just design.