[sampsonitify]

Free + because it's so popular, when you have a problem, there are a million resources to find answers. Not even Adobe Analytics can match that.

My mate worked at Yahoo, and they used Yahoo Analytics, and he said it was great, but that when you ran into any issues at all, good luck working out what to do!

The reality of an analytics product is that a non-techy marketing person needs to be able to solve their own issues without wasting tech time (which is the only reason why TagManager exists), and that's a REALLY hard problem to solve.