[Kalium]

The hCaptcha website states that whoever publishes it will get paid for the data labeling work users do.

Not to wax cynical, this seems like it might not encourage better behavior in every possible scenario.

[sgc]

I doubt it's enough money to tank peoples' traffic over it.

[Kalium]

I'm quite sure you're correct. When stacked against however much Google was going to charge (I assume more than zero), Cloudflare's incentives seem pretty clear to me.

[mminer237]

Yeah....In the article, it says that Google wanted to charge millions of dollars and that Cloudflare did not think hCaptcha trying to pay them was sustainable, so they agreed to pay hCaptcha a large amount, but only a fraction of what Google would charge.