[JeremyReeves]

Hates...

The argument isn't really about "long copy".

What you need to do is display all the benefits your product offers, show how YOUR web apps are different, exploit your USP and tell the world about it... and debunk all objections.

That could take 500 words... it could take 2,000 words... or it could take 10,000 words.

It all depends. Long copy isn't long because people "want" it to be long. It's long because it takes that long to tell people how awesome the product is, as well as get in touch with them emotionally.

Jeremy