| What is wrong with the current concept? Today it is ego-fueling, shallow, does not push society forward, it only amplifies self-indulgences. Does a ‘Celebrity’ or ‘Influencer’ really care and need your hard-earned $200 to chat with you for 5-minutes? or is that $ and time better spent talking to a shrink for hours? or perhaps a friend you haven't spoken to in a while over a really nice healthy meal? Platforms like this breed and nurture mass armies of influencer citizens into dopamine-fueled marketing robots, selling whatever product that pays them the most without 0 consideration of what they are pushing and what the brand’s record is on humanity. Example: @momnbabydiaries [https://www.instagram.com/momnbabydiaries/] A middle-class mommy influencer who reposts an ad from good ol’ Nestle with her personal intro: “Child's Happiness results in Mom's smile .. Isn't it true? And, my child seems happy when he is engaged in some fun activity. Recently, I came across a fun learning experience for toddlers i.e. Nestle Ceregrow farm experience at #KidZaniaDelhiNCR @KidZania Noida which is designed to propagate and role-play the entire process of toddler cereal making, starting with procuring the right ingredients from farms (harvesting grains, plucking fruits, milking a simulated cow) “https://www.instagram.com/p/B62ZilWHcpf/ As a parent, this makes me puke. Does she truly believe that showing her child how mass-process food manufacturing works is better for his little brain than taking him to a real farm and showing the real cycle of life?? What has society come to when little Devon now has to practice milking from a ‘simulated cow’ .. Cows “ the gau matas” are demigods in India... I’m sure they can find a few non-Nestle ones around?? I’m not even getting into the harmful effects of milk on kids:
https://www.livescience.com/49551-should-kids-drink-milk.htm... Or how 3 out of 4 Indians are lactose intolerant
https://timesofindia.indiatimes.com/city/lucknow/Three-out-o... Is she aware of how this global giant was testing experimental baby formulas on poor pregnant moms in India?
https://www.swissinfo.ch/eng/legal-limits_nestl%C3%A9-faces-... Or how Nestle drains the aquifers it controls as much as possible, without any regards to sustainable usage or environmental concerns? Mmm nope. Momma just wants to get paid, get that logo affiliation, and feel warm inside. https://www.zmescience.com/science/nestle-company-pollution-... What they got right?
They galvanizing a “talented” segment of a large culture.
Not easy to do. Bravo. Level unlocked. What is their X multiplier potential?
What if this popular motley crew of talent could get behind REAL social change and enlightenment in India, which has no shortage of social and humanitarian challenges? How can this platform provide ‘cleaner fuel’ and incentives for this army of ‘catalyzers’... all the while enabling YC to hit their 100M ARR milestone? |