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by pyromine 2257 days ago
So, LinkedIn isn't solely recruiting, I see very significant use by sales people. And I'm in a position where I have directed purchasing for my company and essentially every salesperson I've worked with has connected with me on LinkedIn.
2 comments

I worked at LinkedIn for a short time, their business Has multiple components. I believe they break out less post msft acquisition, but it’s reasonable to think of their business like this:

Recruitment help (hr services, hr recruiter memberships etc)

Marketing (ads on the site)

Sales services (sales people memberships)

LinkedIn learning (Lynda.com), but sold to companies as SaaS.

Other memberships

We know from their last 10k earnings that marketing was the largest growth +44%.

Every single one of their businesses has a lot of exposure to the macro and should see a significant hit. On the other hand, their penetration is still very low, both in terms of % of companies and globally and they don’t really have any competition on a number of their businesses.

If they decide to lay people off, it’s to upgrade their PnL.

Oh yeah, things like sale navigator I think? But does that bring in much revenue compared to postings?
I'd (guess!) an order of magnitude more.

Why? Every AE at my company has Sales Navigator. One recruiter has the $10k/year Linkedin Recruiter package.