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by cannam 2261 days ago
> What strikes me about Nintendo is that their hardware quality is rather lacking. Maybe I'm spoiled by Apple et al., but my Switch feels quite the opposite of premium in the hand.

The Switch is neat and tidy rather than premium exactly, but I do remember the first time I picked up a DS Lite. I was really impressed. The DS Lite (unlike the original DS, DSi, or 3DS) had a double-skinned cover with a thin transparent plastic shell over the coloured one, which gave it a lovely sheeny appearance, and everything just fit together beautifully. The audio design was a delight as well. I loved that this quality was lavished on something "for kids", and that it was so unlike the sort of sterile metallic slabs that companies like Apple would spend the next decade and more designing.

2 comments

I completely agree. Maybe it's shallow but I could not muster any interest in the original hamburger DS, but as soon as I saw the Lite I wanted one. And I still love that design language and feel, especially in Crystal White.

It's a great way to get a premium feel out of cheap materials. I wish more modern (cheaper) electronics would learn from what Nintendo has been able to do.

That's called double shot injection molding. The cheaper Nokia Lumia phones use it to great effect. A bunch of products also use clear plastic with the inside surface painted to get a similar depth effect (think Apple Magic Mouse).
I actually almost mentioned the Nokia phones - the Lumia 620 with its exchangeable double-shot rounded plastic backs (and near-perfect form factor in hand, with a 3.8" screen) may be the nicest phone I've ever used, as a pure physical object, despite being among the cheapest. Pity about the screen though - and, some might argue, what appeared on it, at least in terms of apps.

This sort of design for joy rather than for prestige, reassurance, solidity, sensation of quality engineering, etc is what you hope for from Nintendo. They do have a pretty decent track record at it, and their most successful designs in that respect are also some of their biggest hits.

Yeah, I think the iPhone 5c, especially in combination with those punched-hole cases, hit this spot to a degree, but the market apparently disagreed and they went back to prestige.

Teenage Engineering does joy better than anyone else I can think of, but it's impressive when the huge companies do any of it. Remember when dumb mobile phones became commodity enough that industrial designers really got creative? Thinking KDDI in Japan, especially the Infobar. Some manufacturers still do that but don't have the software chops to complete the thought.