| Here's some books https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://www.davidow.com/books/marketing-high-technology/ https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09... Each of those books are projects (the order I put them in is more or less recommended) ... that's probably a couple months of careful study. If you want to intersperse it with light reading, the following non-fiction novels are really good examples of the principles in practice (in not always obvious ways): https://en.wikipedia.org/wiki/Masters_of_Doom https://en.wikipedia.org/wiki/The_Soul_of_a_New_Machine You can get used copies on ebay for about $3 each. Thoughtfully engaging with the material is likely worth 1,000 times that. Also the commonly cited Reid Hoffman, Seth Godin and Peter Thiel books I think are mostly a waste of time. Al Ries is ok (and quick) and Jim Collins is good if you're trying to turn around a 5,000 person company, but oh, if only I was so lucky. Anyway, if you want to come back after reading those, I can give additional recommendations |