[shakermakr]

Mercedes is a brand actually owned by Daimler AG...Daimler being the dude who had a daughter called Mercedes...

In Germany both are known. Daimler the business, Mercedes the car...

Kinda Apple and iPhone...then Mac (aka Mercedes Benz Trucks?!)

[close04]

Should have said BMW :). Then again Daimler is far less known across the world than Mercedes. My point was that when you have a strong brand you don't mess with it. You go from a weak brand to a strong one, not the other way around.