[jonnathanson]

For what it's worth, I really enjoyed your linked piece. Particularly your point here: "You can love something and not know the slightest thing about it."

Exploring that all-important point a bit further, we can arrive at this scary conclusion: You can love a given topic, but not necessarily in the way other people love it. I'd venture to say that plenty of failed passion-followers have dashed their ships aground on those rocks. Loving something, and serving the customer, are two very different and often conflicting things.