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by nhangen
5585 days ago
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That comment is from my own experience. I've sold a bit of both in my day, and while I don't hate long form copy, I hate pages that look like crap, such as some of those examples. Again, I'm not hating on you, or your piece, but the fact that often times long form copy is associated with horrid design. That's the trend I want to see disappear. |
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The design doesn't matter though.
"Pretty" doesn't sell.
Trust me on that one.
What sells is understanding your customer, having a product which gives them exactly what they need at a fair price, and showing that customer how different that product is from other similar products.