[alehul]

I'm a sucker for good design and your product looks quite sleek and beautiful, so if I was starting a company tomorrow, I might consider giving it a try. (As others mentioned, it does look a tad bit overwhelming).

What concerns me about whether Quill could succeed is: why would I choose this over Slack?

The whole 'threading' part could be accomplished via better onboarding and policy around Slack usage, and at the last startup I worked on, we were diligent about threading conversations on different topics already.

Is this a bet that tailoring the app around that 'threading' use-case and further encouraging its enforcement will be enough of a marginal improvement to take some market share, or is there more that's new here?

Also, what about those fun channels where you just chat and ramble with your colleagues about stuff outside of work hours? Would someone still need Slack for that, or would you have very large groups of DMs?