[wpietri]

No, I asked the question I asked for a reason. The people choosing this are the influencers, so it's their reaction to the brand that matters the most. For people buying influencer stuff, their reaction is at best secondary, and may be almost irrelevant if they only ever see it on a packing receipt or a credit card statement.

It's really important for startups to focus relentlessly on the people who make the early purchasing decisions. If those people don't get on board, no other potential audiences matter.