[salimmadjd]

That was also my first impression. Not to devaluate the value of any type of handholding. I think the hardest part in this process is becoming an "influencer".

Recently I've been playing around making leather goods, so that took me into rabbit hole of seeing who is selling their stuff and what is working. Ultimately, I came to the conclusions that in any commodity physical product market, brand is the only "network effect" that you can build some kind of a differentiation around.

I think "celebrities" will be looking at extending their financial opportunities of their fame (as it doesn't last forever) beyond the existing endorsement model (that are sometimes just transactional) so having your own line of product and gathering ongoing additional revenues from it will appeal to many of them. It's possible the product gathers enough distribution that the product line itself can help the longevity of the "influencer".

Ultimately, like Etsy, it might become a saturated market. We might be far from that today, but the interesting question is, what happens when every celebrity is selling their own soap, glasses, bags (assuming a parity in observable quality among these products), etc.

Does it then just come down to continual relationship building between the influencer and the buyers and that is what will continue fueling the market differentiation.