[harrisonjackson]

> We developed our own e-commerce platform with all the bells and whistles, set up operations with co-packers and food distributors, and even started working with a fulfillment partner to manage delivery logistics.

Are you using Shopify for the ecommerce sales? The URL patterns are similar if not the same so just wondering!

At this point not sure why you'd need to develop your own ecommerce platform. Most of the value seems to be in the relationship and partnerships, not the tech.

Congrats on the launch!

[madhuri_gb]

Exactly, we leverage Shopify which helps us spin up new stores very quickly. As we further build out the platform and learn more we can always look into a custom build but as you said, our priority is launching many successful stores in a short amount of time.