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by glohbalrob 2266 days ago
I have helped Thrive Market, Shopbop and Skillshare with managing outreach with influencers and programs, would love to chat. rob@glohbal.com

Few suggestions, yes there will be strong initial push from influencer. Then need help in continuing to drive traffic after the initial boost.

I think most of the media narrative is too negative on influencers with few bad apples. 90% + of them have dedicated audience, close relationships, honest and overall pretty smart.

One example publisher is Kelly in the City. I know she drives sales from past projects I've done with her. https://www.instagram.com/kellyinthecity/

Plus shes using her platform to share the importance of staying at home right now with stories of nurses/DRs in the hospitals right now.

2 comments

Completely agree with you! With their own brand of products,the content can be more organic rather than "salesy" which makes it easier for them to showcase these products on a much more frequent basis as compared to #ads. So they can continue to drive traffic to their store on an ongoing basis more easily. Also, every new product offering they add to their stores gives them a new reason to share content and send traffic.
Thanks for the contact, will reach out. We would love to learn more about your experience. Kelly in the City is a great example.