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by russell_h
2268 days ago
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Your target audience substantially isn’t men, and would probably be put off by the “dead” part too. Since I’ll bet your target audience doesn’t already know what a “dead mans switch” is, you get a chance to come up with a better targeted term. |
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As I wrote in the article, the ideal scenario was that I had two separate apps where it has a completely different name, but due to Apple restrictions I was forced to name it Dead Man (actually suggested by Apple themselves when I spoke to them over the phone discussing this issue) as the name has to cover both parts of the functionality even though the target audiences are completely different.
But this is not really going to be used by abuse victims of their own accord, it's more likely to be picked up by charities that need to set up a robust support network. It's a fine balance of SEO, networking, naming relevance, and sensitivity that I am tuned into.