[gowld]

I assume that 30 years of research has taught them that they won't get double the customers at half of the price.

[lozaning]

Way easier to get away with finding half of your existing customers that can pay double than to cut your prices by half and double your entire sales funnel.

Or at least this was the wisdom imparted on me by a long time sales manager for a large VAR.

[tonyedgecombe]

Or segment your product so you can extract the most value out of your customers.

https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...