[jascii]

Anecdotal evidence is no evidence. Here we have one, almost context-less, statement vs 50+ years of scientific research.

Besides, he doesn't really answer the question. Why does he choose to work on x rather than y? That's called motivation.

It's simple not to care about motivation when you have motivation..

I agree though that motivation primarily comes from aligning the purpose of your start-up with your values.