[thih9]

I initially thought the same, then again I realised that it is a game in a way:

- There are objectives.

- You can make choices, e.g.: subscribe to the newsletter or not.

- The game's outcome will depend on your choices, e.g.: main quest of getting 100 newsletter subscribers will be a bit closer to done.

True, it's not a video game, the action takes place in the real world. But it might still be a game.

[rhn_mk1]

So... I'm the NPC in this game?

[fromdevtomaker]

Never thought about it that way, but in a sense, everybody except me is an NPC... until I make it a project where everybody can join in

[hndamien]

From your perspective they will still be NPCs.