[jarin]

Regarding technobabble, when I worked at Sunglass Hut I used to mix technobabble with explanations they could relate to: "This pair has borosilicate lenses, which is the same glass they use for Pyrex cookware. So you know it's gonna be durable as hell. This pair has polycarbonate lenses, which are not as scratch resistant as glass lenses, but they are very lightweight and comfortable, and they won't break if you drop them."

I think customers liked it because it made them feel like they just got smarter (smart enough to make an informed purchase).

The other thing I used to do all the time that worked great was suggesting to hesitant customers (understandable since I was asking them to buy $300 sunglasses in Washington State) that they take a couple of laps around the mall, get an Orange Julius, and think about it. Most of the time they would think for a second, walk out the door, and walk back in about 30 seconds later to purchase the sunglasses.

[khafra]

> to buy $300 sunglasses in Washington State

It looks like you're the explanation for the popular factoid that Seattle has the highest per-capita sales of sunglasses in the United States.

[elai]

I think it's cyclical nature of the sun that people forget and loose their sunglasses enough because they're not needed frequently and have to keep on buying new ones when they do.

[jarin]

Well, you know I DID get some regional sales awards… polishes fingernails on jacket