[ProAm]

You should never partake in financial activities of a business you are not involved with or have a relationship with. Its horribly unethical.

Especially when you spend so much time to build an image, a brand, a relationship with your customers, it automatically be associated with a company with such an unethical past, poor brand, etc.... They are ruining years of hard work by the owners without asking them for any sort of consent? I would never want to be associated with Yelp, way more damage to my brand than help.