[matheusmoreira]

> It is their right to run their business as they see fit

It absolutely isn't. We want to use services but we do not want to be subjected to surveillance capitalism. Privacy is more important than some business and if it can't operate without being invasive it should fail. If they insist on being hostile and tracking people despite their wishes, people will use the product anyway and they will find a way to break the tracking. They will delete the surveillance code, use network filters, send fake data, whatever it takes to stop the surveillance.

> It is the deception we do not allow (any more) with GDPR.

That law also says users have the right to object to what the service is doing with their data and that they must stop doing it if the objection is valid. Almost all data collection taking place today is objectionable, especially those related to marketing and advertisements.

Collecting data on people is not a god-given right. It is a privilege and it can be revoked. People trusted companies with that power because they thought companies would act in their best interests but they were exploited instead. Now it's time to take it away.

[crazy1van]

> We want to use services but we do not want to be subjected to surveillance capitalism.

Who is the “we” you are referring to? I think most people care so little about this that they don’t even bother to skim the TOS before using a service.

[HenryBemis]

To add to your point (which I fully agree) (and I am surprised of the downvotes - I don't care for the karma but it looks that I didn't write it clear enough and/or people misunderstood my comment 2-3 levels up).

I am not touching the "add value" bit, I will stick to the ethics. Some businesses are (imho) scum (Facebook, Google, Zoom, every tracker, every data aggregator, etc.)

They may uphold the law or they may ignore the law. Since we should not burn their buildings down in retribution, we can sue them (or whatever the local privacy laws state), we can stop giving them money (our free/paid information). But it is up to us. Zoom clearly needs a (sic) phat penalty by EU to get their stuff straight. Then every EU user should bombard both Zoom and FB with questions on their data practices and "right to be forgotten". Then we should burry them in the sand and move to other service providers.

I am adamant on the issue of privacy and the reason for that is that these scum KNOW they are violating our rights, and the voice in their minds tells them "screw them, £€¥$ goes first".

[matheusmoreira]

Caring about this shouldn't be necessary. When people sign up for a service, they shouldn't have to stop everything and wonder about the many, many ways their personal information could be abused. Nor should they have to scrutinize the terms of every single service out there just to know exactly how they're being exploited without being able to do anything about it. This constant paranoia about everything is not a good way to live.