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by anitil
2282 days ago
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Having been in a few failing businesses I can tell you that marketing and sales are _the_ core reason tech (maybe also non-tech) businesses fail. Fundamentally you can do without code, but you can't do without sales. I have a lot of respect for sales people and people who can market themselves. One of my favorite videos about this is by a bodybuilder/powerlifter Stan Efferding [1] - he is some sort of marketing savant, with a product that I think is kind of silly, but he can market the hell out of it. 1. https://www.youtube.com/watch?v=bjFhe8yHKdY |
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Could not agree more, especially underestimated by the vast majority of devs turned entrepreneur. But you don't have to be that statistic - get a complimentary cofounder/partner/outsource if it's not your passion.