[kd5bjo]

The traditional april fool’s joke (on the internet) is fundamentally satire, which is notoriously hard to do well. It needs to be something plausible enough to get people to start reading, but be absurd enough that people know it’s not real by the end without being told.

[paulgb]

It's especially hard to do well when it's forced through the filter of a PR team. It's not humor for humor's sake, it's humor to improve a brand. I don't think this is impossible to do well, just very rarely done in practice.

[threatofrain]

Like Geico.