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by huangm
5584 days ago
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Most people behave differently in "near-mode" and "far-mode". I'm more willing to commit to donate $20 to charity 6 months from now, than I am to cough up a $20 this instant. SwipeGood (and BoA's keep the change program) try to short-circuit this cognitive bias by getting you to commit now, but pay incrementally. |
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