[Jabbles]

I disagree. The article gives the distinct impression that this is a marketing strategy - a very noble one, but I don't see how you could equate this to "throwing it away", as a moment's calculation will tell you it will bring in ~15000 new users.

[reynolds]

You're right. After jumping the gun I realized they're not "giving it to charity", but rather using it to acquire users.

[Jabbles]

I feel inclined to disagree with you again... nothing personal, but I think I should point out that they are "giving it to charity", and using it to acquire users...

[reynolds]

It was just bad wording on my part. What I tried to say was that there's a difference between giving $150k to a charity outright and donating money on behalf of the users who refer more users.

[gridspy]

SwipeGood is hoping that many people will make the same mistake you made. It is a savvy business move that lines up very well with their business model of supporting charities.