| I love the win-win-win potential here. Communication is so hard. People need information to help them get their needs met, but they may not know what to ask and they find it intrusive, aggressive and untrustworthy if you try to connect and get that info (about what they don't even know to ask). I like the idea of passive communication channels for educating your customer unobtrusively. It can take a lot of repetition for them to understand the value of a thing and finally decide to try it. To reach small businesses, you might try talking to Main Street programs in small towns and Chambers of Commerce. See if you can work with them to develop something in terms of presentation or packaging. Main Street is a program for small towns trying to do economic development in historic town centers that have often been passed by in recent decades. They are typically looking to specifically foster local small businesses in their footprint. It's a tough climate these days to be a small business. We need to be actively developing systems that support small business success. I feel like we are currently somewhat top heavy and it causes economic instability. I'm involved as a volunteer in my local Main Street program. I run r/CitizenPlanners and I've posted some resources there about the Main Street program. This is the main overview: https://www.reddit.com/r/CitizenPlanners/comments/duf6ae/mai... Main Street seems to be fairly hard to find, even if you know it exists. You Google it and get Disney references and song references. Best of luck. |
I recently attended a Show & Tell in my small city of 25,000 people. The attendees included people active in the Business Improvement District and multiple small business owners (including the owner of 3 local bars). If Taiv was local, I'm sure every bar in the county would know about their product within a month.
Obviously, my small town is a fraction of the size of Winnipeg, but sometimes it's all about staying out there until you find yourself at the right place at the right time and surrounded by the right people.