| You have a point, but what I'd really like to see is something more "meta." First a little background. I had a discussion with a business guru around MIT once about marketing. He related a story (possibly apocryphal) about Larry Ellison of Oracle and how he would run into meetings of Oracle's sales guys in the early days and berate them for not lying enough. "If you don't lie nobody will believe you!" Anyway, this guy was saying that this is exactly true. If you don't lie people won't believe you. I've kind of seen it myself in the business world. I also think that it explains much of what we see in the world with regard to religion, political ideologies, superstition, etc. The problem is that the primate social part of our brain interprets uncertainty, skepticism, doubt, and even caution as signifiers of low primate social status. Huge, gargantuan claims, boldness (even if wrong), and certainty are seen as signifiers of alpha status. Thus a certain-of-themselves idiot or nutjob is of higher social status than a cautious, skeptical, rational person. Salesmen exploit this by intentionally telling audacious lies (of a sort) in order to elevate themselves socially in the perception of potential buyers. People buy from alphas, not betas. What I want to see is a detailed neurological and psychological deconstruction of this. I want to see it hacked, targeted, dismantled. That would be progress. To give an example, a spray-on pheromone that fucked with this subsystem of the brain in some way would be awesome. (Not sure if that's possible since humans might not react this way, but just an example of the sort of thing I'd like to see.) |